iPhone 17 Launch Event in Kuwait
The iPhone 17 launch event in Kuwait City, for telecom operator Ooredoo, produced by Creartys.
Why a Silhouette Artist Fit This Launch
Silhouette cutting is a live art form well suited to product launch events: it entertains without competing with the main announcement, and it gives guests a personal touch they can take home. Watching a profile transform into a silhouette in real time is genuinely engaging — the process is fascinating, and the result is a memorable keepsake.
At a launch like this, I can enrich the atmosphere without distracting from the product itself. Guests engage directly with the process, gathering around as they watch a recognisable profile emerge from a simple sheet of black paper.
Adaptable to the Brand
These silhouettes can be used as favours or decorative elements, and tailored to the event's theme — a customised flourish that added to the excitement around the Ooredoo launch in Kuwait City.
For the Ooredoo launch, the contrast was part of the appeal: a new generation of technology celebrated through scissors, paper and the human eye. I enjoyed giving each guest a completely analogue portrait within such a forward-looking event.
