Igor Kucinic cutting a silhouette portrait for a guest at an evening brand event
Case Study · Kuwait

iPhone 17 Launch Event in Kuwait

Silhouette artist at the iPhone 17 launch event in Kuwait for Ooredoo

The iPhone 17 launch event in Kuwait City on 19 September 2025, for telecom operator Ooredoo, produced by Creartys.

Why a Silhouette Artist Fit This Launch

Silhouette cutting is a live art form well suited to product launch events: it entertains without competing with the main announcement, and it gives guests a personal touch they can take home. Watching a profile transform into a silhouette in real time is genuinely engaging — the process is fascinating, and the result is a memorable keepsake.

At a launch like this, I can enrich the atmosphere without distracting from the product itself. Guests engage directly with the process, gathering around as they watch a recognisable profile emerge from a simple sheet of black paper.

Adaptable to the Brand

These silhouettes can be used as favours or decorative elements, and tailored to the event's theme — a customised flourish that added to the excitement around the Ooredoo launch in Kuwait City.