Corporate event guest holding a glass of champagne while a silhouette is cut nearby

Case Study · LOEWE

LOEWE Show in the Box

The silhouettes of every member of the Show in the Box design team, cut for LOEWE — a set of individual portraits produced as a personalised keepsake for the whole team.

A Different Kind of Brief

Not every commission happens live at an event. For LOEWE's Show in the Box project, each team member's profile was cut individually, giving the brand a set of consistent, hand-made portraits rather than a single group scene.

The complete LOEWE Spring/Summer 2021 ‘Show in a Box’ laid out flat, with the cut-out design-team silhouettes among the miniature garment boxes, vinyl soundtrack and pop-up set

A Magazine Curated By cover — ‘Show in a Box’ as seen by François Quillacq — featuring miniature cut-out silhouettes of the LOEWE design team

Credits page for the LOEWE ‘Show in a Box’, listing Igor Kucinic as the silhouette artist alongside the creative team

The LOEWE ‘Show in a Box’ archive set styled on a rug, with the team silhouettes, miniature garment boxes, vinyl record and sunglasses

The Same Craft, A Corporate Context

Whether the brief is a single executive portrait or an entire design team, the process doesn't change: scissors, black paper, and a couple of minutes per profile — precise enough to hold up as branded material for a luxury house.

For LOEWE, I approached every member of the team as an individual while keeping the portraits visually coherent as a collection. That balance between personality and unity is what gave the commission its strength.

Corporate Events

How a silhouette artist fits corporate galas and client dinners.

Commissioned Portraits

A silhouette cut from your own photograph.